I bought Lulu stock a few years ago. After pealing the pink roxy stickers off I started my big plans.
265/75/16 tires became 255/85/16. New plugs, wires, o2 sensor, fuel filter and all new Mobil 1 fluids got it going.
Then on to the offroad mods.
4.88 Precision gears, ARB air lockers front and rear, BFG 255/85/16 Mud Terrains, home built sliders and rear bumper, TJM front bumper, Warn m8000 winch, Bud built skid plates, HID lights, 4runner spare wheels, Icon coilovers, Old Man Emu rear coils with Bilstien heavy duty shocks, Sonoran Steel adjustable rear pan hard bar, rear diff breather.
Other stuff, limo tint, Lowrance Ifinder Expedition C GPS, 2m Icon ICV8000 Ham radio, Blue Sea fuse block, Group 31 Lifeline battery, Battery Brain low voltage cut off, Waeco CF-50 Fridge Freezer, Uniden CB, Donaldson Topspin precleaner/Snorkel, Baja Rack Mega Mule roof rack, Rear drawer system, Sleeping platform, 50lb Liquid Co2 air tank with air tools, Quick Fists Maglite mount, fire extinguisher.
Almost stock and brand new:

Starting to come along. 
A 4 inch memory foam mattress goes on top of this.
As she sits today:
