We debuted our first ICON prototype at SEMA back in 2006. It is a great show and a perfect match for us because, simply put, custom vehicles like this would be all but impossible without the SEMA member community. So ever since, we make sure to cook up another unique ICON variant or two each year for the show, in addition to our OEM projects.In 2007, we debuited the first ICON SCORE Baja 1000 Limited Edition , and a one-off FJ45 pick up style ICON. This year, we are excited to launch our new GEN II ICON, featuring coil suspension and a host of other new standard and optional equipment upgrades. Meet our first ICON FJ43, built in our SCORE Baja 1000 Edition package. This photo was taken on Sept. 12th. It may look done, but there is no door on the drivers side, no electrical system, no recovery gear.... tons of work left to do yet.