The truck is to commemorate Matt Kenseth's 2003 NASCAR Nextel Cup Series Champion. The idea came from someone at Benna Ford in Superior, WI and once it got approved it didn't take long for them to produce the 17 trucks. They were put together in a rush so not one is the same and they are not serialized as a group (they are Roush serialized). I believe that there was a total of 3 trucks made like mine (info from Benna Ford), with the full four door and FX4 package.