IRVINE, Calif., Sept. 17 -- Since 1989, the Mazda Miata has proven year after year that big things do indeed come in small packages, and now, Miata lovers can actually build that package themselves with a Custom Miata Order Program.
The custom car-building initiative was opened to the public today via the Internet in conjunction with participating Mazda dealers. It allows consumers to custom build their ideal Miata at www.mazdausa.com/miata/customorder and submit order requests.
Through October 15, 2001, or until production availability limits are reached (600 vehicles in any color combination during Oct./Nov. production), the Custom Order Miata program allows consumers to order a 2002 Miata in any combination that Mazda builds-based on personal preferences. In addition, Mazda is offering the 2002 Miata in two new colors-Vivid Yellow and Laser Blue Mica-the same colors currently available on the hot-selling Mazda Protege5 and Mazda MP3 respectively.
"Mazda North American Operations is excited to launch the Custom Order Miata Program," said Fred Ehlers, Vice President, Sales, MNAO. "We are confident that the special colors and limited production will generate a tremendous response from Miata lovers, boosting traffic to dealers and resulting in incremental sales of the 2002 Miata."
In responding to overwhelming affection for the Miata, Mazda has answered a strong consumer groundswell for the ability to custom build the prized roadsters, including a demand for increased variation in special colors by implementing the unique online program. Advance notice and pre-order exclusivity were offered to Miata Owners Club members in the days leading up to Tuesday's public debut of the program.
After configuring their Custom Order Miata online, consumers will visit a participating Mazda dealer to negotiate price, submit a deposit and complete the order process, which will conclude with delivery of the vehicle in approximately 14-18 weeks.
With more than 500,000 Miatas now on the road worldwide, Guinness World Records has recognized the car as the best-selling two-seat roadster of all time. Of these, more than half have been sold in North America.
Since its introduction, both the enthusiast and consumer media have hailed the Mazda Miata. It has been named to Automobile Magazine's "All-Stars" list an unprecedented 11 times, was one of Car & Driver's "10Best Cars" for 2001 and has received best-in-class recommendations from other leading consumer publications.
Like every Mazda model, the Miata comes with a three-year roadside assistance program. With a call to a toll-free number, Miata owners can access roadside assistance 24 hours a day, 365 days a year throughout the United States and Canada. For all 2002 Mazda vehicles, the company will provide a free loaner car in the event a warrantable condition requires the use of a rental car.
The 2002 Mazda Miata is covered by a comprehensive three-year/50,000-mile warranty that covers every part on the vehicle except those subject to normal wear. In addition, the Miata is covered by a five-year/unlimited-mileage corrosion warranty.
Mazda North American Operations is responsible for the sales and marketing, customer parts and service support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide.